{"id":1752,"date":"2019-03-13T11:32:13","date_gmt":"2019-03-13T08:32:13","guid":{"rendered":"https:\/\/alakris.ru\/blog\/?p=1752"},"modified":"2019-12-03T17:01:23","modified_gmt":"2019-12-03T14:01:23","slug":"trendy-marketinga-2019-o-kotoryh-vazhno-znat","status":"publish","type":"post","link":"https:\/\/alakris.ru\/blog\/trendy-marketinga-2019-o-kotoryh-vazhno-znat\/","title":{"rendered":"\u0422\u0440\u0435\u043d\u0434\u044b \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430 2019, \u043e \u043a\u043e\u0442\u043e\u0440\u044b\u0445 \u0432\u0430\u0436\u043d\u043e \u0437\u043d\u0430\u0442\u044c!"},"content":{"rendered":"\n<p class=\"has-drop-cap has-medium-font-size\">\u041a\u043e\u043d\u0435\u0447\u043d\u043e, \u0432\u0430\u0448\u0430 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044f \u043d\u0430 \u043f\u0440\u0435\u0434\u0441\u0442\u043e\u044f\u0449\u0438\u0439 \u0433\u043e\u0434 \u043d\u0435 \u043f\u0435\u0440\u0435\u0432\u0435\u0440\u043d\u0435\u0442\u0441\u044f \u0441\n\u043d\u043e\u0433 \u043d\u0430 \u0433\u043e\u043b\u043e\u0432\u0443. \u041d\u043e \u0435\u0441\u043b\u0438 \u0432\u044b \u0443\u0447\u0442\u0435\u0442\u0435 \u0432 \u043d\u0435\u0439 \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0432\u0430\u0436\u043d\u044b\u0445 \u043c\u043e\u043c\u0435\u043d\u0442\u043e\u0432, \u0441\u043c\u043e\u0436\u0435\u0442\u0435\n\u0432\u044b\u0438\u0433\u0440\u0430\u0442\u044c \u0432\u0440\u0435\u043c\u044f \u0438 \u043f\u0440\u0438\u043c\u0435\u043d\u0438\u0442\u044c \u043d\u043e\u0432\u044b\u0435 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0438 \u0440\u0430\u043d\u044c\u0448\u0435 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043e\u0432.<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/alakris.ru\/blog\/wp-content\/uploads\/2019\/03\/Bez-nazvaniya.jpg\" alt=\"\" class=\"wp-image-1753\" width=\"1009\" height=\"567\" srcset=\"https:\/\/alakris.ru\/blog\/wp-content\/uploads\/2019\/03\/Bez-nazvaniya.jpg 299w, https:\/\/alakris.ru\/blog\/wp-content\/uploads\/2019\/03\/Bez-nazvaniya-260x146.jpg 260w, https:\/\/alakris.ru\/blog\/wp-content\/uploads\/2019\/03\/Bez-nazvaniya-165x94.jpg 165w\" sizes=\"auto, (max-width: 1009px) 100vw, 1009px\" \/><\/figure>\n\n\n\n<p class=\"has-huge-font-size\">1.&nbsp;\u0427\u0430\u0442-\u0431\u043e\u0442\u044b<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><a href=\"https:\/\/sendpulse.com\/ru\/support\/glossary\/chatbot\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"\u0427\u0430\u0442-\u0431\u043e\u0442\u044b (\u043e\u0442\u043a\u0440\u043e\u0435\u0442\u0441\u044f \u0432 \u043d\u043e\u0432\u043e\u0439 \u0432\u043a\u043b\u0430\u0434\u043a\u0435)\">\u0427\u0430\u0442-\u0431\u043e\u0442\u044b<\/a> \u0438\u00a0live-\u0447\u0430\u0442\u044b\u00a0\u0434\u0430\u043b\u0435\u043a\u043e \u043d\u0435 \u043d\u043e\u0432\u044b\u0435 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0438. \u041e\u0434\u043d\u0430\u043a\u043e \u043f\u043e\u0434\u0445\u043e\u0434 \u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433\u043e\u0432 \u043a \u044d\u0442\u043e\u0439 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0438 \u0431\u0443\u0434\u0435\u0442 \u043c\u0435\u043d\u044f\u0442\u044c\u0441\u044f.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">1,4 \u043c\u0438\u043b\u043b\u0438\u0430\u0440\u0434\u043e\u0432&nbsp;\u043b\u044e\u0434\u0435\u0439 \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0443\u044e\u0442 \u0441&nbsp;\u0447\u0430\u0442-\u0431\u043e\u0442\u0430\u043c\u0438\n\u043a\u0430\u0436\u0434\u044b\u0439 \u0433\u043e\u0434.&nbsp; \u041f\u0440\u0438 \u044d\u0442\u043e\u043c 80% \u0431\u0440\u0435\u043d\u0434\u043e\u0432 \u0443\u0436\u0435 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044e\u0442 \u0438\u043b\u0438 \u043f\u043b\u0430\u043d\u0438\u0440\u0443\u044e\u0442 \u0432\u043d\u0435\u0434\u0440\u044f\u0442\u044c \u0438\u0445\n\u043a 2020 \u0433\u043e\u0434\u0443.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">\u042d\u0442\u043e \u0437\u043d\u0430\u0447\u0438\u0442, \u0447\u0442\u043e \u0432 2019 \u043c\u043d\u043e\u0433\u0438\u0435 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u043d\u0430\u0447\u043d\u0443\u0442\n\u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c&nbsp;\u0447\u0430\u0442\u044b&nbsp;\u0432 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u0445 \u0446\u0435\u043b\u044f\u0445.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Live-\u0447\u0430\u0442&nbsp;\u043f\u043e\u0432\u044b\u0448\u0430\u0435\u0442 \u0448\u0430\u043d\u0441\u044b \u043d\u0430 \u0441\u043e\u0432\u0435\u0440\u0448\u0435\u043d\u0438\u0435 \u043f\u043e\u043a\u0443\u043f\u043a\u0438&nbsp;\u0432\n\u0442\u0440\u0438 \u0440\u0430\u0437\u0430! \u0422\u0430\u043a\u0436\u0435 \u043e\u043d \u0441\u043f\u043e\u0441\u043e\u0431\u0435\u043d \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0442\u044c \u0432\u0430\u0448\u0438 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438 \u0434\u043e 20%\n\u0438&nbsp;ROI&nbsp;\u0434\u043e 305%.&nbsp;<\/p>\n\n\n\n<p class=\"has-huge-font-size\">2. \u0418\u043d\u0442\u0435\u0440\u0430\u043a\u0442\u0438\u0432\u043d\u044b\u0439 \u0432\u0438\u0434\u0435\u043e&nbsp;\u043a\u043e\u043d\u0442\u0435\u043d\u0442<\/p>\n\n\n\n<p class=\"has-medium-font-size\">\u0422\u0440\u0435\u043d\u0434\u044b&nbsp;\u0432&nbsp;\u0434\u0438\u0434\u0436\u0438\u0442\u0430\u043b&nbsp;\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0435 2019 \u0431\u0443\u0434\u0435\u0442\n\u0441\u0443\u0449\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u043e \u0432\u043b\u0438\u044f\u0442\u044c \u043d\u0430 \u043c\u0438\u0440 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430 \u0432 \u0442\u0435\u0447\u0435\u043d\u0438\u0435 \u0432\u0441\u0435\u0433\u043e \u0433\u043e\u0434\u0430.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">360\u00b0 \u0432\u0438\u0434\u0435\u043e \u043c\u043e\u0436\u043d\u043e \u043f\u0443\u0431\u043b\u0438\u043a\u043e\u0432\u0430\u0442\u044c \u043d\u0435 \u0442\u043e\u043b\u044c\u043a\u043e \u0432&nbsp;\u0441\u043e\u0446\u0441\u0435\u0442\u044f\u0445, \u043e\u043d\u043e\n\u043f\u043e\u0432\u044b\u0441\u0438\u0442 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c \u0438 \u044d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u044b\u0445 \u0441\u043e\u043e\u0431\u0449\u0435\u043d\u0438\u0439 \u0438 \u0441\u0430\u0439\u0442\u0430.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">98% \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0435\u0439&nbsp;\u0421\u0428\u0410 \u0441\u043e\u0433\u043b\u0430\u0441\u043d\u044b, \u0447\u0442\u043e \u0440\u043e\u043b\u0438\u043a\u0438 360\u00b0\n\u0443\u0432\u043b\u0435\u043a\u0430\u0442\u0435\u043b\u044c\u043d\u0435\u0435 \u0442\u0440\u0430\u0434\u0438\u0446\u0438\u043e\u043d\u043d\u044b\u0445. \u041d\u0435\u0443\u0434\u0438\u0432\u0438\u0442\u0435\u043b\u044c\u043d\u043e, \u0447\u0442\u043e \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044c&nbsp;\u043a\u043b\u0438\u043a\u0430\u0431\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0438&nbsp;\u0443\n\u043d\u0438\u0445 \u0432 8 \u0440\u0430\u0437 \u0432\u044b\u0448\u0435.&nbsp;70% \u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433\u043e\u0432&nbsp;\u043f\u043e\u0434\u0442\u0432\u0435\u0440\u0436\u0434\u0430\u044e\u0442 \u2013 360\u00b0 \u0432\u0438\u0434\u0435\u043e\n\u043f\u043e\u043b\u043e\u0436\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u043f\u043e\u0432\u043b\u0438\u044f\u043b\u0438 \u043d\u0430 \u0438\u0445 \u0431\u0438\u0437\u043d\u0435\u0441, \u0432\u0435\u0434\u044c \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044f \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0443\u0435\u0442 \u043d\u0430 65%\n\u043e\u0445\u043e\u0442\u043d\u0435\u0435.<\/p>\n\n\n\n<p class=\"has-huge-font-size\">3.&nbsp;IGTV<\/p>\n\n\n\n<p class=\"has-medium-font-size\">\u0412&nbsp;\u0442\u0440\u0435\u043d\u0434\u044b&nbsp;b2b \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430 2019 \u0432\u0445\u043e\u0434\u0438\u0442\n\u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0435&nbsp;IGTV.&nbsp;<\/p>\n\n\n\n<p class=\"has-medium-font-size\">\u0413\u0440\u043e\u043c\u043a\u0438\u0439 \u0437\u0430\u043f\u0443\u0441\u043a, \u043f\u0440\u043e\u0433\u043d\u043e\u0437\u044b, \u0430 \u043f\u043e\u0442\u043e\u043c \u0437\u0430\u0442\u0438\u0448\u044c\u0435.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">\u0412 2019&nbsp;IGTV&nbsp;\u0438\u043c\u0435\u0435\u0442 \u0432\u0441\u0435 \u0448\u0430\u043d\u0441\u044b \u0441\u0442\u0430\u0442\u044c \u0445\u0438\u0442\u043e\u043c. \u041f\u043e\u043a\u0430\n\u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0435 \u0442\u043e\u043b\u044c\u043a\u043e \u043d\u0430\u0431\u0438\u0440\u0430\u0435\u0442 \u043e\u0431\u043e\u0440\u043e\u0442\u044b, \u043d\u0443\u0436\u043d\u043e \u0443\u0441\u043f\u0435\u0432\u0430\u0442\u044c \u043f\u043e\u043a\u043e\u0440\u044f\u0442\u044c \u0441\u0435\u0440\u0434\u0446\u0430\n\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439. \u041a \u0442\u043e\u043c\u0443 \u043c\u043e\u043c\u0435\u043d\u0442\u0443, \u043a\u0430\u043a \u043a&nbsp;IGTV&nbsp;\u0434\u043e\u0431\u0435\u0440\u0443\u0442\u0441\u044f \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u044b, \u0432\u044b\n\u0443\u0441\u043f\u0435\u0435\u0442\u0435 \u0432\u044b\u0441\u0442\u0440\u043e\u0438\u0442\u044c \u0443\u0432\u0435\u0440\u0435\u043d\u043d\u043e\u0435 \u043f\u0440\u0438\u0441\u0443\u0442\u0441\u0442\u0432\u0438\u0435.<\/p>\n\n\n\n<p class=\"has-huge-font-size\">4. \u041d\u043e\u0432\u044b\u0435 \u0433\u043e\u0440\u0438\u0437\u043e\u043d\u0442\u044b&nbsp;\u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u0438<\/p>\n\n\n\n<p class=\"has-medium-font-size\">\u0410\u043b\u0433\u043e\u0440\u0438\u0442\u043c\u044b \u0438\u0441\u043a\u0443\u0441\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0433\u043e \u0438\u043d\u0442\u0435\u043b\u043b\u0435\u043a\u0442\u0430 \u043c\u043e\u0433\u0443\u0442 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0438\u0442\u044c\n\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f\u043c \u0441\u043e\u0432\u0435\u0440\u0448\u0435\u043d\u043d\u043e \u043d\u043e\u0432\u044b\u0439 \u0443\u0440\u043e\u0432\u0435\u043d\u044c&nbsp;\u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0438\u0437\u0430\u0446\u0438\u0438&nbsp;\u043e\u043f\u044b\u0442\u0430, \u0447\u0442\u043e\n\u043d\u0435\u043c\u0438\u043d\u0443\u0435\u043c\u043e \u043f\u0440\u0438\u0432\u0435\u0434\u0435\u0442 \u043a \u0440\u043e\u0441\u0442\u0443 \u043f\u0440\u043e\u0434\u0430\u0436.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">\u0412&nbsp;\u0442\u0440\u0435\u043d\u0434\u044b&nbsp;\u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430 2019 \u0432\u043e\u0439\u0434\u0443\u0442,\n\u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u044c\u043d\u044b\u0435 \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0430\u0446\u0438\u0438 \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0441\u0442\u0430\u043d\u0443\u0442 \u0435\u0449\u0435 \u0442\u043e\u0447\u043d\u0435\u0435 \u0438 \u0430\u043a\u0442\u0443\u0430\u043b\u044c\u043d\u0435\u0435.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">\u041f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0438&nbsp;\u0433\u043e\u0442\u043e\u0432\u044b \u0434\u0435\u043b\u0438\u0442\u044c\u0441\u044f&nbsp;\u043b\u0438\u0447\u043d\u044b\u043c\u0438 \u0434\u0430\u043d\u043d\u044b\u043c\u0438,\n\u0447\u0442\u043e\u0431\u044b \u0432\u0438\u0434\u0435\u0442\u044c \u0431\u043e\u043b\u0435\u0435 \u0430\u043a\u0442\u0443\u0430\u043b\u044c\u043d\u044b\u0439&nbsp;\u043a\u043e\u043d\u0442\u0435\u043d\u0442&nbsp;\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u0443.<\/p>\n\n\n\n<p class=\"has-huge-font-size\">5. \u0420\u0435\u043a\u043b\u0430\u043c\u0430 \u0432&nbsp;Facebook&nbsp;\u0438&nbsp;Instagram<\/p>\n\n\n\n<p class=\"has-medium-font-size\">\u0411\u043e\u043b\u044c\u0448\u0438\u043d\u0441\u0442\u0432\u043e \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0439 \u043f\u043e \u0432\u0441\u0435\u043c\u0443 \u043c\u0438\u0440\u0443&nbsp;\u043f\u0440\u0435\u0434\u043f\u043e\u0447\u0438\u0442\u0430\u044e\u0442 \u043f\u043b\u0430\u0442\u0438\u0442\u044c&nbsp;\u0437\u0430 <a href=\"https:\/\/alakris.ru\/facebook-prodvizhenie.html\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"\u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u0435 \u0432&nbsp;Facebook (\u043e\u0442\u043a\u0440\u043e\u0435\u0442\u0441\u044f \u0432 \u043d\u043e\u0432\u043e\u0439 \u0432\u043a\u043b\u0430\u0434\u043a\u0435)\">\u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u0435 \u0432&nbsp;Facebook<\/a>&nbsp;\u0438&nbsp;Instagram.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">31% \u0431\u0440\u0435\u043d\u0434\u043e\u0432 \u0432&nbsp;\u0418\u043d\u0441\u0442\u0430\u0433\u0440\u0430\u043c&nbsp;\u043f\u0440\u043e\u0434\u0432\u0438\u0433\u0430\u044e\u0442\n\u0441\u0432\u043e\u0438&nbsp;\u0430\u043a\u043a\u0430\u0443\u043d\u0442\u044b&nbsp;\u043f\u0440\u0438 \u043f\u043e\u043c\u043e\u0449\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u044b. \u0412 2017 \u044d\u0442\u043e\u0442 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044c \u0441\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u043b\n24%, \u0432 2016 \u0438 \u0442\u043e\u0433\u043e \u043c\u0435\u043d\u044c\u0448\u0435 \u2013 12%. \u0417\u0430 \u0447\u0435\u0442\u044b\u0440\u0435 \u0433\u043e\u0434\u0430 \u043e\u0431\u044a\u0435\u043c \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u043d\u0430 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0435\n\u0432\u044b\u0440\u043e\u0441 \u0432 8 \u0440\u0430\u0437!<\/p>\n\n\n\n<p class=\"has-medium-font-size\">\u0410 \u0442\u0430\u043a \u043a\u0430\u043a&nbsp;Instagram&nbsp;\u043f\u0440\u0438\u043d\u0430\u0434\u043b\u0435\u0436\u0438\u0442&nbsp;Facebook,\n\u043c\u043d\u043e\u0433\u0438\u0435 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u043f\u0440\u043e\u0434\u0432\u0438\u0433\u0430\u044e\u0442\u0441\u044f \u043d\u0430 \u044d\u0442\u0438\u0445 \u0434\u0432\u0443\u0445 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430\u0445 \u043e\u0434\u043d\u043e\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u043e.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">\u0415\u0441\u043b\u0438 \u0432\u044b \u0435\u0449\u0435 \u043d\u0435 \u0437\u0430\u043f\u0443\u0441\u043a\u0430\u043b\u0438 <a href=\"https:\/\/alakris.ru\/instagram-prodvizhenie.html\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"\u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u0432&nbsp;Instagram (\u043e\u0442\u043a\u0440\u043e\u0435\u0442\u0441\u044f \u0432 \u043d\u043e\u0432\u043e\u0439 \u0432\u043a\u043b\u0430\u0434\u043a\u0435)\">\u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u0432&nbsp;Instagram<\/a>, \u043e\u0431\u044f\u0437\u0430\u0442\u0435\u043b\u044c\u043d\u043e \u043f\u0440\u043e\u0442\u0435\u0441\u0442\u0438\u0440\u0443\u0439\u0442\u0435 \u0435\u0435. \u0427\u0435\u043c \u0431\u043e\u043b\u044c\u0448\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0442\u0435\u043b\u0435\u0439, \u0442\u0435\u043c \u0441\u043b\u043e\u0436\u043d\u0435\u0435 \u043f\u0440\u043e\u0431\u0438\u0442\u044c\u0441\u044f&nbsp;\u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0443. \u041f\u043e\u044d\u0442\u043e\u043c\u0443 \u0432\u0440\u0435\u043c\u044f \u0442\u0435\u0440\u044f\u0442\u044c \u043d\u0435 \u0441\u0442\u043e\u0438\u0442.<\/p>\n\n\n\n<p class=\"has-huge-font-size\">6.&nbsp;Beacon&nbsp;\u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u044f<\/p>\n\n\n\n<p class=\"has-medium-font-size\">\u0422\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u044f&nbsp;Beacon&nbsp;\u043f\u043e\u0445\u043e\u0436\u0430 \u043d\u0430&nbsp;GPS, \u043d\u043e \u0434\u043b\u044f\n\u0431\u0438\u0437\u043d\u0435\u0441\u0430 (\u043e\u0441\u043e\u0431\u0435\u043d\u043d\u043e&nbsp;\u0440\u0438\u0442\u0435\u0439\u043b\u0430) \u043e\u043d\u0430 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u0442 \u0431\u043e\u043b\u044c\u0448\u0438\u0439 \u0438\u043d\u0442\u0435\u0440\u0435\u0441. \u0412\u043e\u0442 \u043a\u0430\u043a \u044d\u0442\u043e\n\u0440\u0430\u0431\u043e\u0442\u0430\u0435\u0442.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">\u042d\u0442\u0430 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u044f \u0431\u0443\u0434\u0435\u0442 \u043f\u043e\u043b\u0435\u0437\u043d\u0430 \u0438 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0430\u043c. \u041e\u043d\u0438 \u043c\u043e\u0433\u0443\u0442\n\u0440\u0430\u0437\u043c\u0435\u0449\u0430\u0442\u044c&nbsp;Beacon&nbsp;\u043c\u0430\u044f\u043a\u0438 \u0432 \u043e\u0431\u0449\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0445 \u043c\u0435\u0441\u0442\u0430\u0445 \u0438 \u043e\u0431\u0440\u0430\u0449\u0430\u0442\u044c\u0441\u044f \u043a \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438\n\u0432\u043e \u0432\u0440\u0435\u043c\u044f \u0438\u0445 \u043f\u043e\u0441\u0435\u0449\u0435\u043d\u0438\u044f.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">\u0423&nbsp;42% \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0439&nbsp;\u0443\u0436\u0435 \u0435\u0441\u0442\u044c \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0435 \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f\n(\u0441\u0440\u0435\u0434\u0438 \u0431\u0440\u0435\u043d\u0434\u043e\u0432, \u0441\u043e\u0437\u0434\u0430\u043d\u043d\u044b\u0445&nbsp;\u043c\u0438\u043b\u043b\u0435\u043d\u0438\u0430\u043b\u0430\u043c\u0438, \u044d\u0442\u043e\u0442 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044c \u0435\u0449\u0435 \u0432\u044b\u0448\u0435 \u2013 55%).\n30% \u043f\u043b\u0430\u043d\u0438\u0440\u0443\u044e\u0442 \u0441\u043e\u0437\u0434\u0430\u0442\u044c \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0435 \u0432 \u0431\u043b\u0438\u0436\u0430\u0439\u0448\u0435\u043c \u0431\u0443\u0434\u0443\u0449\u0435\u043c. \u0412&nbsp;\u0442\u0440\u0435\u043d\u0434\u044b\u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442\n\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430 2019 \u043f\u043e\u043f\u0430\u0434\u0430\u044e\u0442 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0438&nbsp;Beacon.<\/p>\n\n\n\n<p class=\"has-huge-font-size\">7. \u0413\u043e\u043b\u043e\u0441\u043e\u0432\u043e\u0439 \u043f\u043e\u0438\u0441\u043a<\/p>\n\n\n\n<p class=\"has-medium-font-size\">\u0412 2018&nbsp;\u042f\u043d\u0434\u0435\u043a\u0441&nbsp;\u043f\u0435\u0440\u0432\u044b\u043c \u0432 \u0420\u043e\u0441\u0441\u0438\u0438 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u0438\u043b \u044d\u0442\u043e\u0442\n\u0443\u0434\u043e\u0431\u043d\u044b\u0439 \u0433\u0430\u0434\u0436\u0435\u0442, \u0442\u0430\u043a \u0447\u0442\u043e \u0442\u0435\u043f\u0435\u0440\u044c \u0438 \u0443 \u043d\u0430\u0441 \u0435\u0441\u0442\u044c \u0441\u0432\u043e\u0439 \u0430\u043d\u0430\u043b\u043e\u0433 \u043f\u043e\u043f\u0443\u043b\u044f\u0440\u043d\u044b\u0445 \u043d\u0430\n\u0417\u0430\u043f\u0430\u0434\u0435&nbsp;Amazon&nbsp;Echo.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">\u041f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0438 \u0441\u043e \u0432\u0441\u0435\u0433\u043e \u043c\u0438\u0440\u0430 \u043f\u0440\u0438\u0432\u044b\u043a\u0430\u044e\u0442 \u0437\u0430\u0434\u0430\u0432\u0430\u0442\u044c \u0432\u043e\u043f\u0440\u043e\u0441\u044b\n\u0433\u043e\u043b\u043e\u0441\u043e\u043c, \u0447\u0442\u043e \u043d\u0435 \u043c\u043e\u0436\u0435\u0442 \u043d\u0435 \u043e\u0442\u0440\u0430\u0437\u0438\u0442\u044c\u0441\u044f \u043d\u0430 \u043f\u043e\u0438\u0441\u043a\u043e\u0432\u043e\u0439 \u0432\u044b\u0434\u0430\u0447\u0435.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">\u042d\u043a\u0441\u043f\u0435\u0440\u0442\u044b&nbsp;\u043f\u0440\u0435\u0434\u0441\u043a\u0430\u0437\u044b\u0432\u0430\u044e\u0442, \u0447\u0442\u043e \u043a 2020 50% \u0432\u0441\u0435\u0445 \u0437\u0430\u043f\u0440\u043e\u0441\u043e\u0432\n\u0431\u0443\u0434\u0435\u0442 \u043f\u0440\u0438\u0445\u043e\u0434\u0438\u0442\u0441\u044f \u043d\u0430 \u0433\u043e\u043b\u043e\u0441. \u041d\u043e \u0443\u0436\u0435 \u0441\u0435\u0439\u0447\u0430\u0441 \u0438\u0445 \u0431\u043e\u043b\u0435\u0435 \u043c\u0438\u043b\u043b\u0438\u0430\u0440\u0434\u0430 \u0432 \u043c\u0435\u0441\u044f\u0446.<\/p>\n\n\n\n<p class=\"has-huge-font-size\">8. \u041f\u0440\u0435\u0434\u0441\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044c\u043d\u0430\u044f \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0430<\/p>\n\n\n\n<p class=\"has-medium-font-size\">\u041f\u0440\u0435\u0434\u0441\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044c\u043d\u0430\u044f \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0430 \u0440\u0430\u0431\u043e\u0442\u0430\u0435\u0442 \u043f\u043e \u0442\u043e\u043c\u0443 \u0436\u0435 \u043f\u0440\u0438\u043d\u0446\u0438\u043f\u0443, \u0447\u0442\u043e\n\u0438 \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u044c\u043d\u044b\u0435 \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0430\u0446\u0438\u0438, \u043d\u043e \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u0435\u0442 \u043f\u0440\u0438 \u044d\u0442\u043e\u043c \u0433\u043e\u0440\u0430\u0437\u0434\u043e \u0431\u043e\u043b\u044c\u0448\u0435\n\u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0435\u0439.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">\u0412\u043e\u0442 \u043a\u0430\u043a \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u0443\u0436\u0435&nbsp;\u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044e\u0442 \u044d\u0442\u0443 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u044e:<\/p>\n\n\n\n<p class=\"has-medium-font-size\">23% \u0443\u0436\u0435 \u0432\u043d\u0435\u0434\u0440\u0438\u043b\u0438&nbsp;\u043f\u0440\u0435\u0434\u0438\u043a\u0442\u0438\u0432\u043d\u0443\u044e&nbsp;\u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0443, \u043f\u0440\u0438 \u044d\u0442\u043e\u043c\n90% \u0443\u0432\u0435\u0440\u0435\u043d\u044b, \u0447\u0442\u043e \u0435\u0435 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u0435 \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e. \u0422\u0430\u043a \u0447\u0442\u043e \u0432 \u043f\u0440\u0435\u0434\u0441\u0442\u043e\u044f\u0449\u0435\u043c \u0433\u043e\u0434\u0443 \u043f\u0435\u0440\u0432\u044b\u0439\n\u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044c \u043d\u0430\u0447\u043d\u0435\u0442 \u0440\u0430\u0441\u0442\u0438 \u0443\u0432\u0435\u0440\u0435\u043d\u043d\u044b\u043c\u0438 \u0442\u0435\u043c\u043f\u0430\u043c\u0438, \u043c\u043e\u0436\u0435\u0442\u0435 \u043d\u0435 \u0441\u043e\u043c\u043d\u0435\u0432\u0430\u0442\u044c\u0441\u044f.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">\u041f\u0440\u0435\u0434\u0438\u043a\u0442\u0438\u0432\u043d\u0430\u044f&nbsp;\u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0430\n\u043f\u043e\u043c\u043e\u0433\u0430\u0435\u0442&nbsp;\u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c&nbsp;\u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u0438 \u0432\u044b\u0432\u043e\u0434\u0438\u0442 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0430\u0446\u0438\u044e \u043d\u0430 \u043d\u043e\u0432\u044b\u0439\n\u0443\u0440\u043e\u0432\u0435\u043d\u044c. \u0412\u043d\u0435\u0441\u0438\u0442\u0435 \u0438 \u0432\u044b \u044d\u0442\u0443 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u044e \u0432 \u0441\u043f\u0438\u0441\u043e\u043a \u0446\u0435\u043b\u0435\u0439 \u043d\u0430 2019 \u0433\u043e\u0434.<\/p>\n\n\n\n<p class=\"has-huge-font-size\">9. \u041c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0435 \u043f\u043b\u0430\u0442\u0435\u0436\u0438<\/p>\n\n\n\n<p class=\"has-medium-font-size\">\u0412\u0430\u0448 \u0431\u0438\u0437\u043d\u0435\u0441 \u043f\u0440\u0438\u043d\u0438\u043c\u0430\u0435\u0442 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0435 \u043f\u043b\u0430\u0442\u0435\u0436\u0438? \u0415\u0441\u043b\u0438 \u043d\u0435\u0442, \u0441\u0442\u043e\u0438\u0442\n\u0434\u043e\u0431\u0430\u0432\u0438\u0442\u044c \u043f\u0443\u043d\u043a\u0442 \u0432 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044e \u043d\u0430 2019 \u0433\u043e\u0434. \u042d\u0442\u043e\u0442&nbsp;\u0442\u0440\u0435\u043d\u0434&nbsp;\u0431\u0443\u0434\u0435\u0442 \u043d\u0430\u0431\u0438\u0440\u0430\u0442\u044c\n\u043e\u0431\u043e\u0440\u043e\u0442\u044b. \u0420\u0430\u0441\u0441\u043c\u043e\u0442\u0440\u0438 \u043f\u0430\u0440\u0443 \u043f\u0443\u043d\u043a\u0442\u043e\u0432:<\/p>\n\n\n\n<p class=\"has-medium-font-size\">\u0412\u043e-\u043f\u0435\u0440\u0432\u044b\u0445, \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0435 \u043f\u043b\u0430\u0442\u0435\u0436\u0438 \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u044e\u0442 \u043e\u043f\u043b\u0430\u0447\u0438\u0432\u0430\u0442\u044c \u0442\u043e\u0432\u0430\u0440\u044b \u0438\n\u0443\u0441\u043b\u0443\u0433\u0438 \u0432 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u043e\u043c \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u0438. \u0412&nbsp;Starbucks, \u043c\u043e\u0436\u043d\u043e \u0437\u0430\u0440\u0430\u043d\u0435\u0435 \u043e\u043f\u043b\u0430\u0442\u0438\u0442\u044c \u0441\u0432\u043e\u0439\n\u0437\u0430\u043a\u0430\u0437.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">\u0412\u043e-\u0432\u0442\u043e\u0440\u044b\u0445, \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u044f \u0434\u0430\u0435\u0442 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u044c \u043e\u043f\u043b\u0430\u0447\u0438\u0432\u0430\u0442\u044c\n\u043f\u043e\u043a\u0443\u043f\u043a\u0438&nbsp;\u0441\u043c\u0430\u0440\u0442\u0444\u043e\u043d\u043e\u043c. \u0423\u0436\u0435 \u0431\u043e\u043b\u044c\u0448\u0435&nbsp;440 \u043c\u0438\u043b\u043b\u0438\u043e\u043d\u043e\u0432&nbsp;\u0447\u0435\u043b\u043e\u0432\u0435\u043a \u043f\u043e \u0432\u0441\u0435\u043c\u0443\n\u043c\u0438\u0440\u0443\n\u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044e\u0442&nbsp;Apple&nbsp;Pay,&nbsp;Google&nbsp;Pay&nbsp;\u0438&nbsp;Samsung&nbsp;Pay.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">2019 \u043e\u0431\u0435\u0449\u0430\u0435\u0442 \u0431\u044b\u0442\u044c \u0433\u043e\u0440\u044f\u0447\u0438\u043c \u0433\u043e\u0434\u043e\u043c \u0434\u043b\u044f \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0445 \u043f\u043b\u0430\u0442\u0435\u0436\u0435\u0439.<\/p>\n\n\n\n<p class=\"has-huge-font-size\">10. AI \u0438 \u043c\u0430\u0448\u0438\u043d\u043d\u043e\u0435 \u043e\u0431\u0443\u0447\u0435\u043d\u0438\u0435<\/p>\n\n\n\n<p class=\"has-drop-cap has-medium-font-size\">\u041c\u043d\u043e\u0433\u0438\u0435 \u0438\u0437 \u043f\u0435\u0440\u0435\u0447\u0438\u0441\u043b\u0435\u043d\u043d\u044b\u0445 \u0432\u044b\u0448\u0435&nbsp;\u0442\u0440\u0435\u043d\u0434\u043e\u0432&nbsp;\u043d\u0435\u043c\u044b\u0441\u043b\u0438\u043c\u044b \u0431\u0435\u0437\n\u0438\u0441\u043a\u0443\u0441\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0433\u043e \u0438\u043d\u0442\u0435\u043b\u043b\u0435\u043a\u0442\u0430 \u0438 \u043c\u0430\u0448\u0438\u043d\u043d\u043e\u0433\u043e \u043e\u0431\u0443\u0447\u0435\u043d\u0438\u044f. \u0421 \u043a\u0430\u0436\u0434\u044b\u043c \u0433\u043e\u0434\u043e\u043c \u043e\u0442\u043a\u0440\u044b\u0432\u0430\u044e\u0442 \u043f\u0435\u0440\u0435\u0434\n\u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433\u0430\u043c\u0438 \u043d\u043e\u0432\u044b\u0435&nbsp;\u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">2019 \u0431\u0443\u0434\u0435\u0442 \u0432\u0430\u0436\u043d\u044b\u043c \u0433\u043e\u0434\u043e\u043c \u0434\u043b\u044f \u043c\u0430\u0440\u043a\u0435\u0442\u043e\u043b\u043e\u0433\u043e\u0432. \u0421 \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u0435\u043c\n\u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0439 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0446\u0438\u044f \u043d\u0435\u0449\u0430\u0434\u043d\u043e \u043d\u0430\u0440\u0430\u0441\u0442\u0430\u0435\u0442.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">\u041d\u0430\u0448\u0435 \u0430\u0433\u0435\u043d\u0442\u0441\u0442\u0432\u043e \u0432\u043d\u0435\u0434\u0440\u044f\u0435\u0442 \u043d\u043e\u0432\u044b\u0435 \u0442\u0440\u0435\u043d\u0434\u044b, \u0442\u0435\u043c \u0441\u0430\u043c\u044b\u043c \u043f\u0440\u0435\u0432\u0440\u0430\u0449\u0430\u044f\n\u043e\u0431\u044b\u0447\u043d\u0443\u044e \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044e \u0432 \u043c\u043e\u0449\u043d\u0435\u0439\u0448\u0438\u0439 \u043c\u0430\u0433\u043d\u0438\u0442 \u0434\u043b\u044f \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u041a\u043e\u043d\u0435\u0447\u043d\u043e, \u0432\u0430\u0448\u0430 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044f \u043d\u0430 \u043f\u0440\u0435\u0434\u0441\u0442\u043e\u044f\u0449\u0438\u0439 \u0433\u043e\u0434 \u043d\u0435 \u043f\u0435\u0440\u0435\u0432\u0435\u0440\u043d\u0435\u0442\u0441\u044f \u0441 \u043d\u043e\u0433 \u043d\u0430 \u0433\u043e\u043b\u043e\u0432\u0443. \u041d\u043e \u0435\u0441\u043b\u0438 \u0432\u044b \u0443\u0447\u0442\u0435\u0442\u0435 \u0432 \u043d\u0435\u0439 \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0432\u0430\u0436\u043d\u044b\u0445 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1755,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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