CPA — \u044d\u0442\u043e «cost per action», \u0432 \u043f\u0435\u0440\u0435\u0432\u043e\u0434\u0435 \u201c\u043f\u043b\u0430\u0442\u0430 \u0437\u0430 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435\u201d. \u042d\u0442\u043e \u043c\u0435\u0442\u043e\u0434 \u043e\u043f\u043b\u0430\u0442\u044b \u0440\u0435\u043a\u043b\u0430\u043c\u044b, \u043f\u0440\u0438 \u043a\u043e\u0442\u043e\u0440\u043e\u0439 \u0432\u044b \u043f\u043e\u043b\u0443\u0447\u0430\u0435\u0442\u0435 \u0434\u0435\u043d\u044c\u0433\u0438 \u0437\u0430 \u0442\u043e, \u0447\u0442\u043e \u043f\u0440\u0438\u0432\u0435\u0434\u0435\u043d\u043d\u044b\u0439 \u0432\u0430\u043c\u0438 \u043a\u043b\u0438\u0435\u043d\u0442 \u0432\u044b\u043f\u043e\u043b\u043d\u044f\u0435\u0442 \u043a\u0430\u043a\u0438\u0435-\u0442\u043e \u043f\u043e\u043b\u0435\u0437\u043d\u044b\u0435 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f. \u0414\u0440\u0443\u0433\u0438\u043c\u0438 \u0441\u043b\u043e\u0432\u0430\u043c\u0438 \u0432\u044b \u0433\u0435\u043d\u0435\u0440\u0438\u0440\u0443\u0435\u0442\u0435 \u0442\u0440\u0430\u0444\u0438\u043a (\u0441 \u0441\u0430\u0439\u0442\u043e\u0432, \u043f\u043e\u0438\u0441\u043a\u043e\u0432\u044b\u0445 \u0441\u0438\u0441\u0442\u0435\u043c, \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0445 \u0441\u0435\u0442\u0435\u0439, \u0435\u043c\u0435\u0439\u043b \u0442\u0440\u0430\u0444\u0438\u043a, PPC \u0438 \u0442.\u0434.) \u0438 \u043d\u0430\u043f\u0440\u0430\u0432\u043b\u044f\u0435\u0442\u0435 \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0445 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u043d\u0430 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b \u0441 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u044f\u043c\u0438 (\u043e\u0444\u0444\u0435\u0440\u0430\u043c\u0438) \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0442\u0435\u043b\u0435\u0439, \u0435\u0441\u043b\u0438 \u043a\u043b\u0438\u0435\u043d\u0442 \u0432\u044b\u043f\u043e\u043b\u043d\u044f\u0435\u0442 \u043f\u043e\u043b\u0435\u0437\u043d\u043e\u0435 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435 \u0443\u043a\u0430\u0437\u0430\u043d\u043d\u043e\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0442\u0435\u043b\u0435\u043c \u0432\u044b \u043f\u043e\u043b\u0443\u0447\u0430\u0435\u0442 \u0437\u0430 \u044d\u0442\u043e \u043e\u043f\u043b\u0430\u0442\u0443.<\/p>\n
\u041f\u043e\u043b\u0435\u0437\u043d\u044b\u0435 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f \u0434\u0435\u043b\u044f\u0442\u0441\u044f \u043d\u0430 PPS \u0438 PPL:<\/p>\n
PPS \u2013 pay per sale — «\u043f\u043b\u0430\u0442\u0430 \u0437\u0430 \u043f\u0440\u043e\u0434\u0430\u0436\u0443». \u0412\u044b \u043f\u043e\u043b\u0443\u0447\u0430\u0435\u0442\u0435 \u0434\u0435\u043d\u044c\u0433\u0438 \u0437\u0430 \u043f\u0440\u043e\u0434\u0430\u0436\u0438 — \u0444\u0438\u043a\u0441\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u0443\u044e \u0441\u0443\u043c\u043c\u0443 \u0438\u043b\u0438 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u043d\u044b\u0439 \u043f\u0440\u043e\u0446\u0435\u043d\u0442.<\/p>\n
PPL \u2013 pay per lead — «\u043f\u043b\u0430\u0442\u0430 \u0437\u0430 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435». \u042d\u0442\u043e \u043f\u043e\u0434\u0440\u0430\u0437\u0443\u043c\u0435\u0432\u0430\u0435\u0442 \u0447\u0442\u043e \u043f\u0440\u0438\u0432\u0435\u0434\u0435\u043d\u043d\u044b\u0439 \u0412\u0430\u043c\u0438 \u043a\u043b\u0438\u0435\u043d\u0442 \u0434\u0435\u043b\u0430\u0435\u0442 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435 \u043f\u043e\u043b\u0435\u0437\u043d\u043e\u0435 \u0432\u0430\u0448\u0435\u043c\u0443 \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0442\u0435\u043b\u044e: \u0440\u0435\u0433\u0438\u0441\u0442\u0440\u0438\u0440\u0443\u0435\u0442\u0441\u044f, \u0437\u0430\u043f\u043e\u043b\u043d\u044f\u0435\u0442 \u0430\u043d\u043a\u0435\u0442\u0443, \u0432\u0432\u043e\u0434\u0438\u0442 zip \u043a\u043e\u0434, \u0432\u0432\u043e\u0434\u0438\u0442 \u0435\u043c\u0435\u0439\u043b \u0430\u0434\u0440\u0435\u0441, \u0441\u043a\u0430\u0447\u0438\u0432\u0430\u0435\u0442 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u0443, \u0434\u0435\u043b\u0430\u0435\u0442 \u0437\u0432\u043e\u043d\u043e\u043a \u0438 \u0442.\u0434. \u0412\u044b \u043f\u043e\u043b\u0443\u0447\u0430\u0435\u0442\u0435 \u0444\u0438\u043a\u0441\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u0443\u044e \u0441\u0443\u043c\u043c\u0443 \u0437\u0430 \u043a\u0430\u0436\u0434\u043e\u0435 \u043f\u043e\u043b\u0435\u0437\u043d\u043e\u0435 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435. \u041f\u043e\u043b\u0435\u0437\u043d\u043e\u0435 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435 \u0437\u0430\u0441\u0447\u0438\u0442\u044b\u0432\u0430\u0435\u0442\u0441\u044f \u043a\u043e\u0433\u0434\u0430 \u0441\u043e\u0431\u043b\u044e\u0434\u0435\u043d\u044b \u0432\u0441\u0435 \u0443\u0441\u043b\u043e\u0432\u0438\u044f \u043e\u0444\u0444\u0435\u0440\u0430 \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u043d\u043e\u0433\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0442\u0435\u043b\u0435\u043c \u0438 \u0432\u044b\u043f\u043e\u043b\u043d\u0435\u043d\u044b \u0432\u0441\u0435 \u0442\u0440\u0435\u0431\u043e\u0432\u0430\u043d\u0438\u044f.<\/p>\n","protected":false},"excerpt":{"rendered":"
CPA — \u044d\u0442\u043e «cost per action», \u0432 \u043f\u0435\u0440\u0435\u0432\u043e\u0434\u0435 \u201c\u043f\u043b\u0430\u0442\u0430 \u0437\u0430 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435\u201d. \u042d\u0442\u043e \u043c\u0435\u0442\u043e\u0434 \u043e\u043f\u043b\u0430\u0442\u044b \u0440\u0435\u043a\u043b\u0430\u043c\u044b, \u043f\u0440\u0438 \u043a\u043e\u0442\u043e\u0440\u043e\u0439 \u0432\u044b \u043f\u043e\u043b\u0443\u0447\u0430\u0435\u0442\u0435 \u0434\u0435\u043d\u044c\u0433\u0438 […]<\/p>\n","protected":false},"author":1,"featured_media":169,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[36,37,38],"class_list":["post-168","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bez-rubriki","tag-cpa","tag-oplata-za-reklamu","tag-partnyorki"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/alakris.ru\/blog\/wp-json\/wp\/v2\/posts\/168","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alakris.ru\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alakris.ru\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/alakris.ru\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/alakris.ru\/blog\/wp-json\/wp\/v2\/comments?post=168"}],"version-history":[{"count":0,"href":"https:\/\/alakris.ru\/blog\/wp-json\/wp\/v2\/posts\/168\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alakris.ru\/blog\/wp-json\/wp\/v2\/media\/169"}],"wp:attachment":[{"href":"https:\/\/alakris.ru\/blog\/wp-json\/wp\/v2\/media?parent=168"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alakris.ru\/blog\/wp-json\/wp\/v2\/categories?post=168"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alakris.ru\/blog\/wp-json\/wp\/v2\/tags?post=168"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}